Job Description:

Are you ready for a job like no other?

As the Recruitment Communications Lead, you will bridge Corporate Communications and HR/Recruitment to position Police Scotland as an employer of choice. You will lead the design, execution, and evaluation of evidence-based, multi-channel recruitment marketing campaigns aimed at attracting top talent for priority, high-volume, and hard-to-fill roles.

Working between our recruitment team in Jackton and the Corporate Communications team in Dalmarnock, you will manage recruitment marketing budgets, leverage digital/social platforms, and shape our Employer Value Proposition (EVP). It is expected that some travel across Police Scotland divisions will be expected. 

Key Responsibilities:

• Strategic Planning: Develop, implement, and review an evidence-based recruitment marketing and attraction strategy aligned with workforce demand and organizational priorities.
• Campaign Delivery: Lead the design and delivery of integrated, multi-channel attraction campaigns (defining target audiences, key messaging, channel mix, and delivery plans).
• Brand & EVP Management: Develop and champion Police Scotland’s employer brand and EVP across candidate-facing channels to ensure credibility, inclusivity, and accessibility.
• Measurement & ROI: Establish measurement frameworks, track recruitment KPIs, interpret campaign data, and provide data-driven reports/recommendations to senior stakeholders.
• Budget & Agency Leadership: Manage the recruitment marketing budget, oversee external agency partnerships, and ensure strict compliance with procurement, legal, and brand guidelines.
• Stakeholder Engagement: Act as a specialist advisor to senior leaders and HR teams, providing strategic advice on recruitment marketing, candidate experience, and market trends.
• Cross-Functional Collaboration: Coordinate a multi-disciplinary team across Corporate Communications and Recruitment to execute cohesive campaign goals.

Education & Experience

• Degree in a Communications-related discipline with demonstrable experience, OR equivalent proven experience in a similar professional environment.
• Proven track record in recruitment marketing, creative campaign development, and strategy implementation.

Skills & Knowledge

• Digital Marketing: Expertise in digital recruitment tools, social media strategies, and content management systems.
• Data & Analytics: Deep understanding of recruitment metrics, candidate insights, and market data to drive strategy and optimize spend.
• Communication & Writing: Exceptional writing, editing, and presentation skills, with a demonstrated ability to turn complex topics into audience-friendly messaging.
• Stakeholder Management: Excellent interpersonal skills with the ability to build effective working relationships, manage competing priorities, and constructively challenge senior stakeholders.
• Personal Qualities: Demonstrates integrity, professionalism, and resilience under pressure.

Desirable Criteria

• Familiarity with HR and recruitment processes/guidelines.
• A valid driving licence.

Every role in Police Scotland plays a part in Keeping People Safe.

This is an opportunity to join a national organisation serving communities across Scotland, where integrity, fairness and respect are at the heart of everything we do.

Police Scotland serves over 5 million people across Scotland’s cities, towns, rural and island communities.

Our 2030 vision is for safer communities, less crime, supported victims and a thriving workforce.

We are committed to equality, human rights and building a workforce that reflects the communities we serve.

Full details regarding this vacancy can be found in the attached Role Profile.

Applicants must be a British citizen, a member of the EU or other states in the EEA, a Commonwealth citizen or a foreign national free of restrictions.

Please click here to see our benefits page 

You should  have been resident in the UK for a minimum of five years immediately prior to application for this role